{"id":13014,"date":"2013-06-19T12:22:17","date_gmt":"2013-06-19T11:22:17","guid":{"rendered":"https:\/\/www.diaryofanadi.co.uk\/?p=13014"},"modified":"2013-06-19T12:22:17","modified_gmt":"2013-06-19T11:22:17","slug":"bill-plant-asa-rulings","status":"publish","type":"post","link":"https:\/\/diaryofanadi.co.uk\/?p=13014","title":{"rendered":"Bill Plant ASA Rulings"},"content":{"rendered":"

I note from the newsfeeds that Bill Plant has been tussling with the ASA again. This time, rather than being on the offensive against other schools<\/a> it \"Billfound itself having to explain some of its creative claims which had been challenged by one of its franchisees<\/a>.<\/p>\n

(Note that the stand-in logo to the left is used because last time (when they were challenging another school\u2019s use of the word \u201cnational\u201d) I got an email from them demanding that I remove their registered trademark from my news story. So this time, I removed it before I even used it. What makes me laugh is that I\u2019ve never really had an axe to grind with Bill Plant, and I\u2019ve always been fairly sympathetic towards them. It\u2019s funny how being told to remove a logo – with \u201cor else\u201d being implied – can alter your way of thinking about someone. Another advertising faux pas, so to speak.)<\/p>\n

You can read the full ruling for yourself, but the four points centred around a freephone number that wasn\u2019t free, an inflated franchisee support claim, a misleading \u201cfree pupils\u201d claim, and a misleading \u201cfree CPD\u201d claim. All were upheld, and Bill Plant told not to do any of it again.<\/p>\n","protected":false},"excerpt":{"rendered":"

I note from the newsfeeds that Bill Plant has been tussling with the ASA again. This time, rather than being on the offensive against other schools it found itself having to explain some of its creative claims which had been challenged by one of its franchisees. (Note that the stand-in logo to the left is […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[80,87],"tags":[],"class_list":["post-13014","post","type-post","status-publish","format-standard","hentry","category-adi-related","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t