{"id":1473,"date":"2009-10-26T21:28:16","date_gmt":"2009-10-26T21:28:16","guid":{"rendered":"https:\/\/www.diaryofanadi.co.uk\/?p=1473"},"modified":"2009-10-26T21:28:16","modified_gmt":"2009-10-26T21:28:16","slug":"daily-mail-bright-sparks-finally-illuminate","status":"publish","type":"post","link":"https:\/\/diaryofanadi.co.uk\/?p=1473","title":{"rendered":"Daily Mail Bright Sparks Finally Illuminate"},"content":{"rendered":"<p>There was an <a title=\"Daily Mail - Pharox Light Bulbs\" href=\"http:\/\/www.dailymail.co.uk\/sciencetech\/article-1222614\/The-light-bulb-lasts-25-year-Its-environmentally-friendly-bright-old-ones--cost-30.html\" target=\"_blank\" rel=\"noopener\"> article in the Daily Mail<\/a> a couple of days ago which trumpets:<\/p>\n<blockquote><p><span style=\"color: #000080;\">The light bulb that lasts 25 years: It&#8217;s environmentally friendly and as bright as the old ones&#8230; <\/p><\/blockquote>\n<blockquote><p><span style=\"color: #000080;\">It could be the breakthrough that finally has consumers warming to the energy-saving light bulb&#8230; <\/p><\/blockquote>\n<blockquote><p><span style=\"color: #000080;\">Manufacturers claim the Pharox is the first low-energy bulb to give off the same light quality and brightness as a conventional 60-watt traditional bulb&#8230; <\/p><\/blockquote>\n<blockquote><p><span style=\"color: #000080;\">The bulb&#8217;s launch comes ahead of a European ban on conventional 60-watt incandescent bulbs, due to be introduced in 2011&#8230; <\/p><\/blockquote>\n<p>Let me just remind everyone of an article I posted in\u00a0January &#8211;   <a title=\"Blog Post - Daily Mail And Incandescence Over Light Bulbs\" href=\"https:\/\/www.diaryofanadi.co.uk\/?p=656\" target=\"_blank\" rel=\"noopener\"> Daily Mail And Incandescence Over Light Bulbs<\/a>. In it, I explain how the future of the light bulb lies with LEDs, and I mentioned the Pharox bulb in there. Contrary to what the Mail is reporting &#8211; inaccurately, as usual &#8211; the Pharox is <em>not<\/em> new &#8211; it has been around since 2007. It is simply being launched officially in the UK.<\/p>\n<p>Ironically, I posted this at the time  <strong>as a direct result of the Daily Mail offering free incandescent bulbs<\/strong>  to its elderly Tory\u00a0 readership &#8211; all fuelled by its hatred of anything to do with the EU, or which has its roots in any time period after the mid-20th century. I notice that the latest article does not mention this ill-conceived and totally stupid stunt.The word &#8216;hypocrites&#8217; springs to mind.<\/p>\n<p>Mind you, you wouldn&#8217;t believe the number of hits I got from people searching for &#8220;daily mail free lightbulb offer&#8221;. Anything for free, eh?<\/p>\n<p>Check out some of the idiotic reader comments, as well (at the bottom of the latest Mail story).<\/p>\n<p>The Pharox is available from  Lemnis Lighting  and    Ryness (more info on<a title=\"REUK - Pharox Bulbs\" href=\"http:\/\/www.reuk.co.uk\/Pharox-240V-LED-Lightbulbs.htm\" target=\"_blank\" rel=\"noopener\">  REUK (via their website)<\/a>) and you can get different versions (4\/40W and 6\/60W equivalents), plus bayonet or screw fittings. More suppliers will undoubtedly follow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There was an article in the Daily Mail a couple of days ago which trumpets: The light bulb that lasts 25 years: It&#8217;s environmentally friendly and as bright as the old ones&#8230; It could be the breakthrough that finally has consumers warming to the energy-saving light bulb&#8230; Manufacturers claim the Pharox is the first low-energy [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[121],"tags":[],"class_list":["post-1473","post","type-post","status-publish","format-standard","hentry","category-latestposts"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1473"}],"version-history":[{"count":0,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/1473\/revisions"}],"wp:attachment":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}