{"id":15958,"date":"2014-07-10T23:45:11","date_gmt":"2014-07-10T22:45:11","guid":{"rendered":"https:\/\/www.diaryofanadi.co.uk\/?p=15958"},"modified":"2014-07-10T23:45:11","modified_gmt":"2014-07-10T22:45:11","slug":"become-an-instructor-for-free","status":"publish","type":"post","link":"https:\/\/diaryofanadi.co.uk\/?p=15958","title":{"rendered":"Become An Instructor For Free?"},"content":{"rendered":"

That\u2019s what Surepass are advertising<\/a>! And I wonder how long this advertisement in the Bromsgrove Advertiser stays up if the ASA gets wind of it?\"It's<\/p>\n

I don\u2019t have a problem with people advertising instructor training. I don\u2019t care if its an individual or a large school, and as long as they qualify their claims, they can dangle whatever carrots they like. The reason for this is that the vast majority of instructors fail at a business level – and that\u2019s assuming that they even make it through the three exams and qualify in the first place.<\/p>\n

I\u2019m uneasy about this Surepass advert for several reasons. Firstly, it is advertised under \u201ccatering – hospitality\u201d and \u201cretail – wholesale\u201d, and it is described as \u201cjob type – permanent\u201d. Being a driving instructor is none of those things. The first two are just clumsy, and the last one is completely wrong (unless Surepass are actually employing salaried instructors now). Instructors are self-employed, not employed.<\/p>\n

We\u2019re also back to the old \u201csalary: \u00a320,000 to \u00a330,000 \/year\u201d claims. While this isn\u2019t technically wrong, it is<\/strong> extremely misleading. There is no way a \u00a330,000 salary can be guaranteed when the person earning it is selling lessons for \u00a320 an hour, and having to provide a car and fuel. It\u2019s possible, but you simply cannot guarantee it. \u00a320,000 is a far more realistic claim, especially for a new instructor. However, if you look at their instructor pages they also talk of \u00a340,000 and even \u00a345,000 a year gross earnings! Maybe they need a lesson in the differences between turnover and income, as they seem to be getting them mixed up.<\/p>\n

Surepass also make some very strong claims. They reckon they have a 90% pass rate for Part 3, and further claim that this is 67% higher than the industry average. They also refer to a \u201cguaranteed income\u201d. As I say, unless they are employing people rather than selling franchises this is a very tenuous claim (the ad actually says you will be franchised).<\/p>\n

The advert also refers to a \u201cguaranteed car\u201d, though I couldn\u2019t see a car option in any of their franchise packages, nor is one mentioned on their instructor training pages. The maximum gross earnings figure appears to increase the bigger the franchise you sign up to.<\/p>\n

However, the biggest problem with the ad is the use of the word \u201cfree\u201d. Every occurrence is marked with an asterisk, which means that there are conditions attached. But nowhere in the ad are these conditions explained. Indeed, when you click the \u201cApply Now\u201d button, you\u2019re informed that it costs \u00a32,500, and there is still no explanation of the word \u201cfree\u201d. I guess that to find out you have to actually apply, and that is surely not right.<\/p>\n

I\u2019ve predicted several times this year that there is likely to be a new rush to offer instructor training, and this is the sort of thing I was referring to.<\/p>\n","protected":false},"excerpt":{"rendered":"

That\u2019s what Surepass are advertising! And I wonder how long this advertisement in the Bromsgrove Advertiser stays up if the ASA gets wind of it? I don\u2019t have a problem with people advertising instructor training. I don\u2019t care if its an individual or a large school, and as long as they qualify their claims, they […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[80,87,82],"tags":[],"class_list":["post-15958","post","type-post","status-publish","format-standard","hentry","category-adi-related","category-news","category-training"],"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/15958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15958"}],"version-history":[{"count":0,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=\/wp\/v2\/posts\/15958\/revisions"}],"wp:attachment":[{"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/diaryofanadi.co.uk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}