![\"A](\"https:\/\/www.diaryofanadi.co.uk\/wp-content\/uploads\/2018\/07\/toblerone1.png\" "\\"A")
Well, when I say \u201cToblerone\u201d, I mean Mondelez – the American jerks who own the brand now.<\/p>\nWell, when I say \u201cToblerone\u201d, I mean Mondelez – the American jerks who own the brand now.<\/p>\n
Back in 2016, they decided to do what most other commercial confectioners do to combat rising costs, and that was to reduce the size\/weight of the product whilst simultaneously maintaining the price. Unfortunately – and as most people already know, if they\u2019ve tasted a Hershey bar – Americans haven\u2019t got a clue about chocolate, any more than they have a clue about tradition.<\/p>\n
Toblerone originated in Switzerland in 1908, which wasn\u2019t that long after the end of the American Civil War. The shape of a Toblerone is apparently based on the Matterhorn, according to some sources. Wherever the idea for the shape came from, it was trademarked in 1909. The name is a play on the inventor\u2019s name (Tobler) and an Italian word for nougat (torrone). Key to its popularity – other than that it doesn\u2019t taste like Hershey – are the a) triangular shape, and b) the close spacing of said triangles.<\/p>\n
In a nutshell, a proper Toblerone looks like the picture above. The American solution to reducing the product weight in 2016 made it look like the one below. They just blanked off some of the spaces in the mould. It was a stupid decision back then, and everyone told Mondelez this. It looked stupid, and screamed \u201cwe\u2019re screwing you and we care THIS much\u201d. But hey, they knew best, eh?<\/p>\n From what I can now gather – and it has honestly taken me the whole two years to discover this, though there is still some confusion – the change only affected the 170g pack (which fell to 150g). However, since I assumed that the entire Toblerone range had been screwed with (and there is still some evidence that it was), I haven\u2019t touched one since – and I like Toblerone.<\/p>\n Back in 2016, it would appear that Mondelez hadn\u2019t got a clue, since its Northern European president, Glen Caton, said it wasn\u2019t a long-term solution because of Toblerone\u2019s \u201ciconic nature\u201d. So this \u201cshort\u201d term solution has lasted two years.<\/strong><\/p>\n The company officially said that it was to \u201ckeep the product affordable for customers\u201d – which is a load of bollocks, because the only thing any<\/strong> company is interested in is profit, followed by increased profit. That\u2019s not a bad thing; it just becomes bad when they lie to you over it. The change was never about the customers, because I can guarantee that 99% of them hated it, but about Mondelez\u2019s bottom line. It was also about Mondelez\u2019s incompetent marketers believing that such a ridiculous change to something as iconic as Toblerone would not impact sales.<\/p>\n![\"toblerone2\"](\"https:\/\/www.diaryofanadi.co.uk\/wp-content\/uploads\/2018\/07\/toblerone2.png\" "\\"toblerone2\\"")
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