{"id":7580,"date":"2012-01-01T19:26:37","date_gmt":"2012-01-01T19:26:37","guid":{"rendered":"https:\/\/www.diaryofanadi.co.uk\/?p=7580"},"modified":"2023-05-12T23:46:08","modified_gmt":"2023-05-12T22:46:08","slug":"most-annoying-advert-of-2012-weight-watchers","status":"publish","type":"post","link":"https:\/\/diaryofanadi.co.uk\/?p=7580","title":{"rendered":"Most Annoying Advert of 2012: Weight Watchers"},"content":{"rendered":"\n

This an very old article.<\/strong><\/p>\n\n\n\n

I think we might have the annual winner here. It\u2019s only 1 January 2012, and already there is an advert that has to rate as the most annoying in the universe \u2013 and that\u2019s likely to be against some pretty stiff competition.<\/p>\n\n\n\n

\"Weight<\/a>I\u2019d read about it a couple of weeks ago<\/a>, but didn\u2019t give it much thought at the time. However, having just been snared by an ad break on ITV 4, they ran the damned thing.<\/p>\n\n\n\n

The frequency and duration of ad breaks has been ramped up recently, and let me assure you that at over three minutes, this one is bloody long.<\/p>\n\n\n\n

It\u2019s by Weight Watchers. I didn\u2019t realise I\u2019d been snagged until my brain started asking \u201chey, what\u2019s that annoying crap you\u2019re listening to?\u201d At that point I turned around and started to watch it to find out what it was. And I watched. And I watched. Then I wondered if I\u2019d flipped channels by mistake. Then I watched some more, considered ripping the TV off the wall, then watched still more. It wasn\u2019t until right at the end that I found out what  was going on and remembered reading about it.<\/p>\n\n\n\n

It\u2019s a straight rip-off of Jessie J in style (it\u2019s being released as a song), except that it\u2019s even more crap!<\/p>\n\n\n\n

Fortunately \u2013 and I hope I\u2019m right, after re-reading the Daily Mail article \u2013 they\u2019re only playing it once<\/strong>, and that\u2019s between 6.30pm and 7pm today. So I\u2019ve already had my dose, in much the same way that I had a cold for a few days over Christmas.<\/p>\n\n\n\n

However, in the next ad break there was another Weight Watchers one with interviews and behind-the-scenes shots, and that bloody song playing in the background.  So it\u2019s more like a lingering disease than a cold.<\/p>\n\n\n\n

EDIT:<\/strong> You can watch it here<\/s> (thankfully, now a dead link).<\/p>\n\n\n\n