I’ve talked about annoying adverts on a number of occasions, and ones like the Lucozade or Heinz ads, where the agency involved has just got it soooo wrong.
But then one like this comes along. It’s for Southern Comfort, and it’s brilliant.
(YouTube link dead)
You wouldn’t think that a fat, middle-aged guy on a beach would work, but it does. And that dog makes it better. The soundtrack just glues it together.
Incidentally, the song is apparently called Hit Or Miss, by Odetta (c. 1970). It fits in, because I thought the warm colour in the ad gave it a 70s feel.
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