Goodyear/RED Partnership

I’m not sure what the point of this is. The entire press release says:

Goodyear has announced a new partnership with RED Driving School, through which the tyre manufacturer will disseminate safety information to learner drivers via a new website and social media campaigns. The new collaboration will run alongside Goodyear’s existing national driving academy initiative in UK schools.

I’m sure someone somewhere will benefit, but I can’t work out who.