There was an article in the Daily Mail a couple of days ago which trumpets:
The light bulb that lasts 25 years: It’s environmentally friendly and as bright as the old ones…
It could be the breakthrough that finally has consumers warming to the energy-saving light bulb…
Manufacturers claim the Pharox is the first low-energy bulb to give off the same light quality and brightness as a conventional 60-watt traditional bulb…
The bulb’s launch comes ahead of a European ban on conventional 60-watt incandescent bulbs, due to be introduced in 2011…
Let me just remind everyone of an article I posted in January – Daily Mail And Incandescence Over Light Bulbs. In it, I explain how the future of the light bulb lies with LEDs, and I mentioned the Pharox bulb in there. Contrary to what the Mail is reporting – inaccurately, as usual – the Pharox is not new – it has been around since 2007. It is simply being launched officially in the UK.
Ironically, I posted this at the time as a direct result of the Daily Mail offering free incandescent bulbs to its elderly Tory readership – all fuelled by its hatred of anything to do with the EU, or which has its roots in any time period after the mid-20th century. I notice that the latest article does not mention this ill-conceived and totally stupid stunt.The word ‘hypocrites’ springs to mind.
Mind you, you wouldn’t believe the number of hits I got from people searching for “daily mail free lightbulb offer”. Anything for free, eh?
Check out some of the idiotic reader comments, as well (at the bottom of the latest Mail story).
The Pharox is available from Lemnis Lighting and Ryness (more info on REUK (via their website)) and you can get different versions (4/40W and 6/60W equivalents), plus bayonet or screw fittings. More suppliers will undoubtedly follow.