I was playing with my new in-car camera last week and came across something you don’t really see very often when you are driving along.
moobarb Cow On A Trailer
I had to do a double-take when I saw it… but I also had to look it up when I got home to see what moobarb was all about (the van gave no clue, as far as I could see).
I thought it might be an organic dairy, or possibly some refreshing new yoghurt drink… something like that anyway.
It’s actually pretty boring (to me, at least): they are a furniture supplier.
However, it goes to show how effective some forms of advertising can be. This particular one might be lost on some people: I am definitely not one to be taken in by hype and most advertising leaves me cold, but seeing this really got me wondering what it was all about.
Maybe driving instructors could learn a thing or two here. Driving school advertising tends to be either very Victorian (plenty of flowery language because you are old and speak like that anyway) or very Antipodean (state the obvious – and only the obvious – because your audience is stupid). In other words: basic.