Do People Care What Car They Learn In?

Question MarksSomeone has raised this as a topic on one of the forums. It’s one of those subjects which seems quite banal (and it comes up often enough), but which is totally beyond the understanding of many ADIs. A bit like statistics, really!

One person posts that he often gets people asking about the Minis and Astras his company uses. The whole topic immediately becomes moot, since it obviously DOES matter – and so becomes irrelevant that other pupils might not be bothered about the car.

But this doesn’t stop another poster stating:

Car does not matter. The personality of the instructor does.

See what I mean about it being a difficult concept for some ADIs? They just can’t see beyond their own tiny world.

Another poster made a comment about a school in his area teaching in a BMW (which he subsequently deleted), and yet he then says in another post:

I can count on the fingers of one hand the number of people who have asked me about cars when booking lessons.

Well, it either matters or it doesn’t. You can’t have it all ways. You can’t acknowledge that a BMW attracts people and then say it doesn’t, particularly when your car is quite possibly one of the makes people wouldn’t choose… if they had to choose (which they don’t).

The simple fact is that if the car matters to just one person, then it MATTERS. In reality it matters to a hell of a lot of people – and it would matter to the rest of them if money wasn’t their main concern. If they had a choice between a brand new Mini or a 10 year old Skoda or Corsa then it’s fairly obvious which they’d choose.

Most pupils consider the instructor, the car, and the lesson price to be important.

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