Looking at my site stats and I noticed an incoming visit from an unusual web address. I tracked it back and found something that I don’t understand.
I won’t mention them by name, but this is what the company is about:
Listening. Influence. Insights. Engagement.
Listening – more signal less noise
Broadest content, sourced globally, near real-time and structured to reveal meaning.Influence – quality out of quantity
Multi-factor influence that segments key influencers from the ‘long tail.’Insights – meaning not data
Industry experts provide qualitative and quantitative analysis focused on your key questions.Engagement – dialogue not marketing
Cross-functional capability, access original content and track responses.
It sent shivers down my spine. For a moment, I thought I was back in the rat race.
It’s hard to believe people can make a living out of this crap, isn’t it? That is complete and utter bilge – but what’s even more frightening is that there will be people to whom it is manna from heaven.