Back in February, I mentioned that Tesco appeared to be entering the used car market because it had registered the domain name tescocars.com.
Well, according to this story they’ve now launched their website. You can link to the Tesco Car site here (or click the logo on the left) – it looks quite slick.
I reckon there will be a lot of news coming through about this when the media gets hold of it. The story suggests that dealers will be uneasy over this as Tesco has such a large customer base, and one which trusts the brand. Tesco already does finance, insurance, and breakdown cover, so these provide another pull for people looking for a car.
Precisely what Tesco is doing from a practical point of view isn’t totally clear, but someone has suggested it is not actually holding stocks of cars but acting as an agent for ex-fleet sales.