Look at the picture on the left. It’s the poster being used to advertise Blackcurrant Lucozade at the moment.
Does it – in any way at all – make you consider rushing out to buy a bottle of the stuff?
I’m sure the girl is attractive, but you certainly can’t tell from this picture, because in it she looks quite horrendous. The purple tongue is disgusting, and an indirect, yet obvious pointer to anyone with a brain that this stuff needs to be kept away from anyone under the age of 25 who goes anywhere near light coloured material. And her expression screams “this stuff tastes bad“.
There are a number of similarities with a certain famous painting by Edvard Munch.
It’s one of those occasional ads that really irritates me for some unaccountable reason each time I see it. It’s even uglier full size.
I wonder exactly what the executives of the company which makes Lucozade were thinking when they approved this? It just doesn’t work.
Afterthought: I have just got to post more articles. This is making me mad keep seeing it at the top of the page. Damn, it is ugly. Ugh!
Footnote: This is quite a popular post judging from the hits – and they can’t all be from weirdoes only interested in the girl!
Since originally posting it, it became clear that Lucozade was gearing up for the annual music festivals. Although this particular ad has thankfully hit the trash cans (at least around here), there are several others that glamourize music festivals – silhouetted sunset shots of kids doing dangerous stunts that the stewards would eject them for, or screaming pointlessly at something, waving their fingers in the air.
Just think: when you go to a music festival, and especially if you’re there for the week, where do you go to the toilet? How do you clean yourself afterwards? How do you clean yourself at all? What do you think is in those bottles that are inevitably thrown around by retards in the crowd? And as much as Lucozade would have you think otherwise, the number of times the weather has been anything like it is in those ads – particularly at festivals during the last decade – could be counted on the fingers of one hand.
A pupil told me that he saw someone knocked out by a 2L bottle of “something” that hit them on the back of the head. Let’s face facts here, people aren’t going to be slinging unopened bottles of Volvic around anymore than they’re going to be able to stand in the sun all day drinking Carling and screaming without having to urinate. And he confirmed that when his dad turned up to drive him home (Leeds to Nottingham), they had to drive back with the window open.
But, hey! That’s the Lucozade image.