This an very old article.
I think we might have the annual winner here. It’s only 1 January 2012, and already there is an advert that has to rate as the most annoying in the universe – and that’s likely to be against some pretty stiff competition.
I’d read about it a couple of weeks ago, but didn’t give it much thought at the time. However, having just been snared by an ad break on ITV 4, they ran the damned thing.
The frequency and duration of ad breaks has been ramped up recently, and let me assure you that at over three minutes, this one is bloody long.
It’s by Weight Watchers. I didn’t realise I’d been snagged until my brain started asking “hey, what’s that annoying crap you’re listening to?” At that point I turned around and started to watch it to find out what it was. And I watched. And I watched. Then I wondered if I’d flipped channels by mistake. Then I watched some more, considered ripping the TV off the wall, then watched still more. It wasn’t until right at the end that I found out what was going on and remembered reading about it.
It’s a straight rip-off of Jessie J in style (it’s being released as a song), except that it’s even more crap!
Fortunately – and I hope I’m right, after re-reading the Daily Mail article – they’re only playing it once, and that’s between 6.30pm and 7pm today. So I’ve already had my dose, in much the same way that I had a cold for a few days over Christmas.
However, in the next ad break there was another Weight Watchers one with interviews and behind-the-scenes shots, and that bloody song playing in the background. So it’s more like a lingering disease than a cold.
EDIT: You can watch it here (thankfully, now a dead link).