Category - DSA

DSA Alert: Internet Advertising Rules

An email alert from the DSA:

From 1 March, the Advertising Standards Agency (ASA) will be able to investigate complaints about marketing messages on websites.

This includes what you say on your own website, as well as third-party sites you use, such as Facebook. For example, you need to make sure that you can back up any claims you make about your business. You can find more by reading the Codes and the announcement on the Committee of Advertising Practice website.

If you’re a driving or riding instructor who wants to complain about online advertising, you should contact ASA directly by filling in an online complaints form which is found on their website.

Please don’t contact DSA, as we have no powers to deal with these complaints.

Part of me thinks “about time”. The other part thinks “you’re going to have your work cut out here”.

The change is a general one – it isn’t aimed specifically at driving schools. But I’m sure this very important detail will escape a lot of people. The most interesting part is the third aspect of the scope of the changes:

‘non-paid-for space online under [the advertiser’s] control’: this phrase covers, although not exclusively, advertisements and other marketing communications on advertiser-controlled pages on social networking websites. Social networking websites have a significant consumer reach, are popular with children and young people and play an increasing role in public policy debates.

Some of those ridiculous Google Ads claims I see on this blog will fall foul of that in a second.

This link is also important: Digital Remit Advice. If you run a website, take a look at it.

EDIT 23/2/2011: Hey, it’s started already. Someone pasted the DSA alert on one of the forums, and it took all of four replies before someone decided that every word BSM uses in its advertising is lies. All roads lead to BSM being to blame for everything in ADI-land.

New Motor Insurance Law

An email alert from the DSA:

DVLA reminds motorists of new motor insurance law

The DVLA in conjunction with the Motor Insurers’ Bureau (MIB) and the British Insurance Brokers Association (BIBA) are reminding drivers that a new law to be rolled out in late Spring will mean that they must keep their vehicle insured unless they have notified the DVLA that is it is being kept off the road.

Information about the new law is being distributed with all V11 tax renewal forms from March in addition to the guidance and video available now on Directgov.

David Evans, DVLA’s corporate affairs director, said:

“We know that uninsured drivers are a menace on our roads and add around £30 to honest motorists’ premiums.

“It is vitally important that motorists understand the change and how it will impact on them. That is why we have added new information to Directgov which offers clear advice to help motorists understand the new rules.”

Neil Drane, MIB’s head of motor insurance database services said:

“The change in law is a stepping up of enforcement activity, so that not only those vehicles driven without insurance will be caught. Now the registered keeper must make sure that their vehicle is insured all the time. And if it is, then they need not be concerned. The DVLA and MID will be systematically checked, so that the levels of uninsured driving are reduced even further.”

Graeme Trudgill, BIBA’s head of corporate affairs said:

“Continuous Insurance Enforcement will help reduce the £500 million burden on innocent motorists caused by uninsured drivers, vehicle keepers should ensure they stay insured or SORN their vehicle if it is laid up, vehicle keepers can always check at askmid.com or speak to their insurance broker or company if they have any doubt.”

For more information go to direct.gov.uk/stayinsured.
 

Test Centre Closures: PM Questioned

From the Kirriemuir Herald – the Prime Minister has been challenged over planned closures of the Forfar and Arbroath test centres.

I’m not exactly sure what the beef is.

Commenting on the closures Mr Weir said: “It is completely unacceptable that the Driving Standards Agency can act in this high handed and undemocratic way.

“They simply announced the closure of the centres in a letter about the opening of the new multi-purpose test centre in Dundee. There was no consultation with either the community or the instructors affected by the move.

So? That’s exactly what happened around here when West Bridgford and Gedling closed, and Colwick MPTC took over. Parking and access to both West Bridgford and Gedling TCs was appalling and moving to the MPTC has turned out to be great – although that’s not how ADIs viewed it at the time (big surprise there, then).

Arbroath, Forfar, and Dundee are each about 15 miles apart – so those who previously took tests in Arbroath or Forfar will simply have to travel 15 miles to Dundee. Compare that with the cost of maintaining two additional test centres and there’s no comparison.

The politician involved (Mike Weir) appears to have a much bigger issue on his mind. He talks of “localism” and “consultations” with the local community. And, of course, this is Scotland we are talking about – so the chances of positive discrimination in one form or another is a card he can play.

A quick look at the Google images for the three locations show that both Arbroath and Forfar TCs are located in narrow streets in residential areas – just like West Bridgford and Gedling were. A look at the Dundee image shows a wide open industrial area – just like the Colwick MPTC location. The Dundee MPTC opens on February 28th, which means it has been purpose-built: planned as a direct replacement for Arbroath and Forfar, and also covering the Dundee area.

Mr Weir has the additional lever in that Mickey Mouse – sorry, I mean the Prime Minister of this joke government – is hell bent on reversing everything that was ever decided under Labour.

They should all get a life.

EDIT 18/02/2011: An update to this story – a stay of execution is granted to Arbroath TC.

If Mike Weir gets his ridiculous way on this, I want West Bridgford and Gedling back – and the Colwick MPTC converting back to a fly-tipping site.

EDIT 22/02/2011: According to The Courier newspaper, a “one year reprieve” has been granted to the test centres. The wording allows all concerned parties to pretend that they have won.

Reading between the lines, though, and the test centres are still likely to close – it’s just that the government is going to take a year to “consider” it:

Mr Weir had been verbally assured by UK transport under-secretary Mike Penning that the centres would not be shut while the matter was being considered, and that promise has now been cemented.

That part I’ve emboldened is the key phrase. The article continues:

He said, “The DSA have assured me that the two centres will remain open for at least a year whilst all options are looked at for delivering the service in Arbroath and Forfar. The strong campaign, locally and in Parliament, has clearly forced a major rethink in how the DSA are looking at local test centres and I will be keeping up the pressure to try and ensure that we continue to have testing facilities locally.”

Mr Weir claimed the extension would provide “breathing space” and time for discussion.

It’s not quite the same as a reprieve, is it? And a tacit admisson, perhaps, that they are going to close at some point from Mr Weir? The DSA replies:

…”We will be continuing to use the test centres at Arbroath and Forfar for another year while we consider all options for service delivery in that area.”

Seeing as the new MPTC was due to open very soon (so has obviously been partly built, or at least planned to building point), the DSA has now been forced into a money-wasting situation by Mr Weir and those ADIs who couldn’t accept change.

And speaking of wastes of money, the following comparison of phrases in the article is interesting:

A campaign was mounted by a group of driving instructors who claimed they, and their students, stood to lose thousands of pounds if the centres were axed.

Arbroath councillor David Fairweather helped the instructors’ group to set up meetings and stage a protest outside the test centre in the town last month.

I wonder how much that cost? As much as keeping two small test centres open instead of moving to a single purpose-built one? It’s just a case of the tail wagging the dog. ADIs are experts at that sometimes.

Of course, the main protagonists hail it as “a u-turn”.

Driving Test: Welsh Pass Rates

Here’s an interesting article forwarded to me by a reader of the blog. It’s from WalesOnline .

Apparently, the lowest driving test pass rate (Rhyl) during 2009/10 was 38.4%, but the highest (Llandrindod Wells) was 73.3%. The figures have been uncovered by a Plaid Cymru politician – Chris Franks – whose argument appears to be that the people in North Wales can’t possibly be half as good as those in South Wales. He says:

While the DSA say that pass and fail rates among individual examiners are analysed, there must be an issue when pass rates vary so much – from under 40% to more than 70%.

I don’t believe that learner drivers in North Wales are any worse than those in Mid or South Wales, despite the figures.

He has a point. But the DSA is damned if it does, and damned if it doesn’t.

Typical ADI's Thought ProcessThey have recently introduced a new statistical model to their monitoring of examiner performances. I wrote about it in this article, and then in this further article. People on the forums were wetting themselves over the prospect of something else to snipe at the DSA with.

As far as the average ADI is concerned, variable pass rates are bad. Trying to make them consistent is bad, but leaving them alone is also bad. Making the test harder is bad, but making it easier is bad, too.

Confusing, isn’t it?

If you want to understand the thought process of the typical ADI, look no further than the image above. And then just extend it to politicians.

An Examiner’s Tale

A reader who is currently training to be an ADI sent me this link to a website created by a retired driving examiner.

It’s about 12 years old, and the main updates seem to date from around 2001. Some edits are as recent as 2009. So some of it may be a little dated, but it makes interesting reading. Most of it is still relevant.

Anyway, worth a read just for information if nothing else.

Consultation Regarding Eyesight, Epilepsy, And Diabetes

An email alert from the DSA:

Consultation on amendments to driver medical standards on eyesight, epilepsy and diabetes

Press release from the Driver and Vehicle Licensing Agency (DVLA)

Proposed amendments to minimum medical standards for drivers in relation to eyesight, epilepsy and diabetes were published today by the Driver and Vehicle Licensing Agency.

The measures are contained in a consultation on the implementation of European minimum medical standards for drivers. While UK standards must be at least at the level of a minimum standard, the UK is not required to relax existing domestic standards where these are justifiably higher than the EU standards. However, where the Secretary of State’s Medical Advisory Panel has advised that a relaxation in standards is consistent with road safety, the recommendation is that this is adopted as the UK standard.

Road Safety Minister, Mike Penning, said:

“Britain has some of the safest roads in the world and licensing rules have an important role in maintaining this position. We must make sure that only those who are safe to drive are allowed on our roads, while at the same time avoiding placing unnecessary restrictions on people’s independence.

More information

New Powers To Councils On Road Layouts

An email alert from the DSA:

New powers to help councils redraw the map

Local authorities will be given greater control over how their roads appear on maps and satnav systems – helping them to better direct traffic – under bureaucracy-cutting proposals set out today by Local and Regional Transport Minister Norman Baker.

At present, if a council wants to change the classification of one of its roads – for example downgrading an A road to a B road – it has to be approved by the Department for Transport.

The Government proposes devolving decision making to councils as they are best-placed to decide the classification of local roads. This would help them make clear to drivers which roads are most suitable for through-journeys, potentially reducing congestion on local routes.

Norman Baker said:

“The current system dates back to the 1960s and is a hangover from the days of Whitehall-knows-best. I believe in giving power to local people. This reform will cut red tape and mean councils can better control traffic in their area.

More information

  • read the full press release
  • have your say on the proposals

This is a privatisation-type scheme by this Mickey Mouse government we have. I’d suggest anyone with concerns should use that second link and make their feelings known.

The existing system has worked fine for decades. The new system would mean lunatics who get on to councils would be involved – and you don’t get many lunatics who all think the same way! Going from town to town would be a nightmare – and they think there are too many deaths amongst young or new drivers now?

DSA Warns Of DVLA Scam

A DSA email alert:

DVLA scam email warning

Watch out for emails claiming to be from DVLA asking you to verify your driving licence details via an online link – it’s a scam. DVLA has not sent any such email, so if you get one delete it immediately.

Scam phishing email

The email appears to be an attempt to trick drivers into providing personal details. If you get the email below, do not respond to it and delete it immediately.

This warning has also been published on the Directgov website:

From: DVLA

Subject: Update Your License Details

We are currrently upgrading our database and all drivers are required to update and verify there driver’s license details.To complete your license verification with us, you are required to fill out the form in the link below.

{Fake link}

Drivers that refuses to upgrade his or her details within two weeks of receiving this verification email will lose his or her driver’s License and will have to take a fresh driving test.

We sincerely apologise for any inconviniences this might have caused you.

Thank you for your co-operation.

(c) Driver and Vehicle Licensing Agency Swansea SA6 7JL

It’s amazing how easily people fall for these things. Especially when the phishing email has spelling and grammatical errors in it.

Despatch: February 2011

February 2011: Despatch DownloadThe February issue of Despatch has just been released by the DSA. Click the logo on the left to open it in a new tab.

Articles include the impending review of the Motorcycle Test (aka this Mickey Mouse government trying to change everything Labour ever did); a review of the bad weather and how it has affected tests and a short bit about ‘client centred learning’ (already, the “experts” on the forums are repeating this phrase at every opportunity, so you know where they got it from).

There’s also a review of independent driving so far (by an ADI),  something about an ADI who has been awarded an MBE, and a few minor snippets at the end.

The Coaching Saga Continues

In the past I’ve written specifically about the GDE Matrix, Coaching and instructors, the DL25 and how to use it for coaching purposes, and most recently about how you can use coaching in a variety of ways (which most ADIs can’t even begin to understand).

CoachingThe last two attracted some smart aleck comments from one of the webforums. It made me laugh hard when one of the self-proclaimed experts said that the examples I had given weren’t coaching, and that they were “just Q&A” and “leading the pupil”.

The same forum has recently held an online session with a guest “coaching expert” speaker who was actually on the HERMES project, and it has made the transcript available. If you can sift through the 90% of the transcript which contains the usual “how r u” type comments, and ADIs trying to get one over on everyone and everything (“I already do that”, “I was using that 20 years ago”, and so on), there is one absolutely telling comment from the speaker:

An example of a coaching technique. Coaching techniques focus on questions and problem solving exercise.

Well, well, well. The HERMES expert says Q&A is part of coaching. As for the other guy – the “expert” in his own living room – I’ll just repeat that phrase I used at the beginning…

Most ADIs can’t even begin to understand what coaching really is.

These are the ones who need to spend some money on the right sort of CPD. The DSA is unlikely (well, it won’t. Period) to assume that no one is coaching – but just as there are some people who barely scrape a Grade 4 (and are happy with it). The reason they never achieve better is probably already due to them not using any coaching techniques anyway, and it is these who will be seen not to be training pupils properly once the new DSA syllabus comes in and Check Tests start (well, after the trials are completed, anyway).

I still don’t think that that last paragraph will get the point across, so I’ll say it differently:

Coaching is a skill that any good ADI should be using already anyway. The reason for the present focus on the subject is twofold:

  • too many people are killed on the roads and the DSA et al wants to try and change that
  • we have too many ADIs who are simply not good enough

Like it or not, although poor teaching isn’t the only cause of deaths on the road by a large margin, those two things above are closely linked. Bad ADIs are obviously not going to teach people to drive properly, are they? It is these deficient ADIs who need the coaching courses. However, those people also need to realise that paying £500 or more to go on one doesn’t automatically mean you are a suddenly a good ADI – coaching is a skill, not something you get off a shelf by paying a retail price.

And this is where the problem is. The people pushing coaching courses are trying to make a fast buck in an industry where many people are finding it hard to make money from simple driving lessons. So they are talking things up, and gullible ADIs are swallowing it hook, line, and sinker.

The big question is whose interests are they serving? The ADI’s? Or their own?

Coaching is something which is missing from a lot of ADIs’ toolboxes. A lot of ADIs are not teaching to a high enough standard. They may even be unsuitable to remain on the Register – who knows?

Coaching is not something brand new that everyone has got to go out an buy lots of. Unfortunately, this is exactly how some people are treating it.