This is an interesting story. Aviva, the insurance group, is trialling software that runs on your smartphone and which records how carefully you’re driving.
I’m sure it won’t be everyone’s cup of tea. After all, having this software running is likely to slow down the phone, making texting that little bit more difficult.
Seriously, though, the kind of people who it’s aimed at – the ones who ought to be permanently tagged for the whole of their lives – are unlikely to take the option.
The idea is not that much different to the smartbox technology being used by other insurers – except that it is likely to be much cheaper to implement, and (unless they have very strict rules about its recording patterns) much easier to switch off or bypass for that crucial pratmobile meet at McDonalds on Sunday night.
Have people never heard of having two pay-as-you-go phones?