Category - Movies & TV

Another Annoying TV Ad: Strongbow Cider

The latest Strongbow ad is driving me mad. It didn’t, until I noticed something… and now it does.

Take a look at the end bit (about 50 seconds in).

To start with, they’ve been doing the heaviest job imaginable, and they’re desperate for a drink of cold, refreshing Strongbow. So the weasly little guy takes a tiny, girly sip – it probably evaporated faster than he drank it – and makes a growling “Aaaaaaaahhhhhhh!” sound, as though he’s just swallowed a sink full of the stuff.

I mean, you just don’t go “Aaaaahhhhhhhh!” when you’ve taken such a small drink, and it certainly wouldn’t quench any thirst you might have acquired from humping a sofa up 20 floors of a tower block where the lifts are broken.

I’ve gotten a taste for Stella Artois Cidre when the fancy takes me, and if I’m thirsty I can knock back a whole bottle of the stuff in 15 seconds flat. THAT’S how to quench a thirst, and justify going “Aaaaaahhhhhhhhh!”

Dangerous Drivers’ School: Episode 2

Well, although the programme is definitely entertaining, you’ve got to come to the conclusion that it is totally unrealistic and highly staged. Two shows in and a pattern is developing in Channel 5’s Dangerous Drivers’ School.

First of all, you have “Steph”. Her father is a driving instructor (yes, you read that right – and she’s appearing on TV being “trained” by AA instructors). If he can’t fix her serious attitude problem, what chance does a third party have in a single session? And it comes as no surprise to see that she fancies herself like all get out, and her dream car is an Audi that can do 0-60mph in just over 4 seconds. She’s typical Audi material, and chav through and through. Big surprise that the single session “fixed” her.

Like Lewis last week, Harry is a complete tosser. He is filmed driving at speed for long distances eating McDonalds without his hands on the steering wheel, and using the phone (at the same time as all that). Even on his first session with the instructor, he is eating crisps and taking his hands off the wheel (just for the record, I would have stopped that before it happened – no one is getting food grease on MY steering wheel!).

Pat is the regulation realistic (almost) one – though someone who can’t drive properly and wants to appear on TV about it is obviously going to be carrying just that little bit of extra baggage.

With the way Harry the Prat was driving (and “Steph”, come to that), Channel 5 should have informed the police instead of trying to cash in on something that puts the lives of others at such great risk. It’s an absolute joke that Channel 5 should aid and abet such criminal behaviour – and since they can’t be, then the whole thing has just got to be a put on show.

Increasingly, the programme is looking like a stage for people who didn’t get on Big Brother. If anyone does drive like that in real life they deserve to have their licences revoked because of past behaviour.

If anyone is genuinely like Pat, all they have to do is call an instructor and get some refresher lessons. No need to join Equity to do it.

Oswaldtwistle Danger Driver to Appear on Channel 5 Show

Channel 5’s new series, Dangerous Drivers’ School, is attracting a lot of traffic. Even local rags are using it to get publicity – like The Citizen.

It reports that John Thompson from Oswaldtwistle (it’s near Accrington in Lancashire) is to appear on the show. Let me just correct The Citizen for a moment – Thompson has ALREADY appeared on the show, it just hasn’t been aired yet. If he’s learnt anything, he should be demonstrating it now.

Thompson, who is 35, is described as “speed-loving” with a need to “grow up”. It was his wife’s idea – not his – that he appear on the show.

Thompson boasts:

It was the wife’s decision really. I was speeding quite a lot – on the motorway, I would go up to 90 or 110mph…

…I’m a courier driver and I had gotten into some bad habits…

Mmmmm. You don’t need to appear on a TV show to miraculously learn the law. The article quotes the AA instructor who was involved, but it doesn’t say anything about Thompson having changed his attitude.

It’s ironic really that that last blog story was about some idiot trying to complete a 70-mile journey in less than an hour, and this one involves a courier driver who has to get things from one place to another as quickly as possible (I see courier vans most of the day so I know exactly what goes on).

Worth reading the comments at the end of the report, too. Seems like a few people out there have the true measure of it.

BBC’s The One Show on Tyres

You can catch it on iPlayer for the usual limited time. The One Show on BBC One tonight had a segment about driving on bald tyres. It starts at 2½ minutes in.

The programme says that around 60% of cars seen by garages (well, one in Northampton, so it’s reasonable to extrapolate a little) have at least one defective tyre. The claim is made that people are leaving it longer before replacing tyres due to the adverse economy we’re currently experiencing.

There’s nothing wrong with the segment overall, but it makes the highly misleading and erroneous claim that if your tyres fail the “20p test” they are illegal. I mentioned this test in several recent posts (for example here, and then again here. Oh, and here).

The One Show is absolutely wrong about this.

The legal minimum tread depth is 1.6mm across the middle ¾ of the tyre and all around the edge. The Highway Code confirms this:

Tyres. Tyres MUST be correctly inflated to the vehicle manufacturer’s specification for the load being carried. Always refer to the vehicle’s handbook or data. Tyres should also be free from certain cuts and other defects.

Cars, light vans and light trailers MUST have a tread depth of at least 1.6 mm across the central three-quarters of the breadth of the tread and around the entire circumference.

Motorcycles, large vehicles and passenger-carrying vehicles MUST have a tread depth of at least 1 mm across three-quarters of the breadth of the tread and in a continuous band around the entire circumference.

Mopeds should have visible tread.

Be aware that some vehicle defects can attract penalty points.

Indirectly, this is all the fault of the Cumbria Police and the media morons who reported their blitz on dangerous tyres ahead of this winter (that first article I wrote which mentioned the “20p test”). The rim on a 20p is about 2.5mm wide, and Cumbria Police were obviously using this as an overkill method of warning people who drive in the harsh Cumbrian winters on the tricky Cumbrian roads about the risks they were taking as their tyres wore lower and lower (driving in Cumbria in winter is not quite the same as driving in London or any other city during the same season).

To measure 1.6mm you can use the row of dots on a 10p piece (or buy a proper tool from Halfords for a couple of quid).

The One Show goes on to suggest that a tyre failing the “20p test” is dangerous – even saying that anything less than 3mm is illegal, and carrying out an unscientific test to prove their incorrect ideas.

Yes, we know that the lower the tread, the longer the stopping distance, but the fact remains that 1.6mm is still the legal minimum – not 3mm, as the BBC is falsely claiming. And although garages might refuse to MoT a car with less than 3mm of tread on its tyres, that’s not the same as them being illegal.

EDIT: This article is already attracting a lot of hits. A reader has commented that the car with the “dodgy tyres” doesn’t skid into the boxes – it rolls into them. This suggests that the test was perhaps rigged to give more dramatic results.

Obviously, we only have The One Show’s word that the tyres were at the tread depth the woman’s car had. Speculation, of course, but it makes you think.

Of course, the stopping distance is best with new tyres. But it gets greater with ANY amount of wear. The question is: at what point does it become dangerous? The law says below 1.6mm, and not 3mm.

Dangerous Drivers’ School on Channel 5

NOTE: This post is from 2011. A new series began in 2013.

Well, I watched the first episode and it was reasonably interesting. You can watch the programme on Channel 5’s website (presumably for a limited time, so get it while it’s hot!)

It was touching to see Sarah get over her fear of motorways, and great to see the other woman gain confidence. But Lewis was typical of the problem on the roads today as far as many young male drivers is concerned. Still, at least he will have the comfort of knowing that he appeared on TV and initially came across as a prat – and left it looking an even bigger one.

The same might be said of a few other people. You see, his instructor said on the show that she couldn’t believe he had a licence after seeing him drive for the first time. It was obvious what she meant. But not to some people. Here’s a typical – and wholly expected – comment:

Does this imply that the ADI did not check his licence before starting the session?

The rest of the series looks interesting. Next episode looks like featuring a racerboy who eats, drinks, and uses his mobile phone at the same time whilst driving at speed without touching the wheel with his hands, and with his girlfriend in the car. Lewis the prat didn’t seem to mind driving hands-free, either.

Surprisingly, the morning after, there are actually some sensible comments being put up on the forums. You still get the one or two complete tossers (absolutely no better than Lewis, but in their own field) who insist on trying to find fault with either the female ADI who was featured, or the driving school involved – but these people usually have a track record of this sort of thing (i.e. franchise-haters, cheap-lesson haters, not even qualified ADIs, and so on).

Episode 2 reviewed here.

New Channel 5 TV Series about Driving Instructors

This is a very, very old article.

Well, it’s about individuals with poor driving skills taking lessons to bring them up to scratch – but the people who find this blog looking for info about the show won’t be interested in that sort of minor detail. It involves driving instructors, and that’s enough.

Channel 5 - Dangerous Drivers' School

Starting on Wednesday, 19th October, the Channel 5 series is called Dangerous Drivers’ School, and on its web page it says that “three experienced driving instructors buckle up with a collection of dangerous drivers”.

In the first episode, a pretty boy club promoter is the subject under scrutiny… or is he?

What Channel 5’s site doesn’t say is that the instructors involved in delivering the training are all from the AA, and this automatically puts them at a huge disadvantage as far as any other ADI watching the show is concerned. But it would have been the same wherever the instructors were from – any large national driving school, or independent is grist for the “professional” ADI’s mill.

You see, it is one of the requirements of being a “professional” driving instructor that you find fault with all other instructors – especially if they’re from a national driving school, even one of the reputable ones. Of course, it is also a requirement of being a “professional” ADI that you firmly believe and proselytize the belief that there are no reputable national schools out there. A third “professional” requirement is that you make badly worded, confusing innuendoes (masquerading as wit) whenever an opportunity like this arises. This occasion is no exception:

…Yep………………..I shall advise all my friends to go to the AA for free and not use my expert services for which they would have to pay…

…How can independants [sic] thrive when the big companies have a hold of the market…>

…I wonder how many non AA instructors will ask for a free lesson from the experts..!

…I am sure that AA instructors would be glad and happy to help these poor souls…

And this is before the first episode is aired. Ironically, some of those comments are from people who either used a franchise to get them to where they are today, or who are still with one (albeit, not the AA).

The AA has some more information on its own website. It apparently runs a course designed for inexperienced drivers (not learners) – this course has been available for several years (I remember that it caused a stir among the unwashed masses when it was launched), and is not new. Nowadays, it appears to be free through the AA Charitable Trust according to that website (I’m not sure what restrictions might apply, though).

But you see, any driving school out there could offer something similar if it wanted to. In fact, with so many of them offering stupid lesson prices and slitting their own throats into the bargain, you sometimes wonder why they don’t anyway. Admittedly, Channel 5 isn’t likely to be sniffing around trying to make expensive TV shows involving “Binkie’s School of Motoring” in the Scottish Highlands (I made that up). So names like the AA, BSM, and so on are automatically at an advantage.

But forfeiting any advantage from the corporate name is the free choice an ADI makes when he or she decides to go independent. You can’t go solo and take the name with you, no matter how nice it would be to do so.

Certainly, knowing how other ADIs think, you wouldn’t catch me appearing on TV doing my job (not that Channel 5 or anyone else would want me to, of course). It would be the equivalent of leaping out of a World War I trench in broad daylight on your own, wearing fluorescent green clothes, and making a lot of noise as you rushed the enemy line. Bloody stupid!

And I can’t wait to see how this develops once the show is aired and those who haven’t yet realised it’s the AA involved suddenly wise up.

As for the show, I’ll watch it – but I’m always sceptical about these things. Why? Well, if I were a crap driver, would I really want to be on TV telling everyone about it? Would I – in the process – think it wise to admit to breaking the law or endangering others?

On the other hand, if I were a complete prat with an ego problem, anxious to be on TV, would I ignore all that and leap at the chance? The answer is quite clear on that one.

That’s why I’m sceptical. The programme is quite possibly more about the complex personal issues of the people appearing, not about getting better at driving.

EDIT 22/3/2012: I understand that a new series is in the pipeline – sounds like it will be shown later this year.

When Advertising Goes Wrong

Blackcurrant Lucozade PosterLook at the picture on the left. It’s the poster being used to advertise Blackcurrant Lucozade at the moment.

Does it – in any way at all – make you consider rushing out to buy a bottle of the stuff?

I’m sure the girl is attractive, but you certainly can’t tell from this picture, because in it she looks quite horrendous. The purple tongue is disgusting, and an indirect, yet obvious pointer to anyone with a brain that this stuff needs to be kept away from anyone under the age of 25 who goes anywhere near light coloured material. And her expression screams “this stuff tastes bad“.

There are a number of similarities with a certain famous painting by Edvard Munch.

It’s one of those occasional ads that really irritates me for some unaccountable reason each time I see it. It’s even uglier full size.

I wonder exactly what the executives of the company which makes Lucozade were thinking when they approved this? It just doesn’t work.

Afterthought: I have just got to post more articles. This is making me mad keep seeing it at the top of the page. Damn, it is ugly. Ugh!

Footnote: This is quite a popular post judging from the hits – and they can’t all be from weirdoes only interested in the girl!

Since originally posting it, it became clear that Lucozade was gearing up for the annual music festivals. Although this particular ad has thankfully hit the trash cans (at least around here), there are several others that glamourize music festivals – silhouetted sunset shots of kids doing dangerous stunts that the stewards would eject them for, or screaming pointlessly at something, waving their fingers in the air.

Just think: when you go to a music festival, and especially if you’re there for the week, where do you go to the toilet? How do you clean yourself afterwards? How do you clean yourself at all? What do you think is in those bottles that are inevitably thrown around by retards in the crowd? And as much as Lucozade would have you think otherwise, the number of times the weather has been anything like it is in those ads – particularly at festivals during the last decade – could be counted on the fingers of one hand.

A pupil told me that he saw someone knocked out by a 2L bottle of “something” that hit them on the back of the head. Let’s face facts here, people aren’t going to be slinging unopened bottles of Volvic around anymore than they’re going to be able to stand in the sun all day drinking Carling and screaming without having to urinate. And he confirmed that when his dad turned up to drive him home (Leeds to Nottingham), they had to drive back with the window open.

But, hey! That’s the Lucozade image.

Jamie’s Dream School

Jamie's Dream SchoolI just caught the tail end of this new Channel 4 series – you can watch it on 4oD.

The series synopsis is as follows: Jamie Oliver brings together some of Britain’s most inspirational individuals to see if they can persuade 20 young people who’ve left school with little to show for the experience to give education a second chance.

It doesn’t actually say much about the “young people” involved. After seeing this first episode, it hammered home to me why I decided that a career in teaching was not for me! These “young people” were the reason.

To be fair, they know they’re on TV and it’s probably the most exciting thing that has happened – or ever will happen – in their lives. So they’re most likely behaving even more brattishly than they did when they were at school the first time. They all talk at the same time in squealy chav voices, and won’t shut up.

One of the specialist teachers (David Starkey, a renowned historian) was slated by the “headmaster” for trying to deal with the little hooligans head on. It seems the only acceptable way to teach them is to give them lots of expensive treats and lavish lessons – how many schools can afford to ship in mediaeval jousting shows, and whole dead pigs for biology classes? Why waste the money on these useless morons? The Guardian’s review is typically right-on.

I’ll keep an eye on this one. Looks interesting. Next week, Simon Callow appears to lose his temper with them.

Sky Channel Update

Sky Channel PDFFrom today, Sky has updated all its channels. In a nutshell, nothing is where it was (well, hardly), and everything is where it wasn’t (more or less).

As usual, Sky doesn’t appear to have published a comprehensive list of channels – although according to the publicity blurb, it will “be distributing a handy quick guide this week”. That’s no bloody good, when the channels have moved today.

Maybe this will help anyone else in the same position. Click the logo to download a PDF file with all the channels on it.

The Story Of The Guitar

The Story Of The GuitarThe BBC is showing Guitar Heroes again on one of its satellite/cable channels. This time, it also has some other guitar-related documentaries.

There’s a great one about Mark Knopfler (of Dire Straits), but the one that caught my eye was this three-parter about the history of the guitar (available for the usual limited period on iPlayer).

Alan Yentob travels around to various places to look at how the guitar originated, and how it developed – from Mediæval times to the present. Lots of acoustic and rock footage included.