In Touch With Reality… Or Not!

I noticed yet another argument about lesson prices on a forum. What always amuses me is how whenever one starts – and it is no exaggeration to say that you get at least one a fortnight, and they’re always frequented by the same people – they all behave like they’ve Special Offer - is it really, though?never talked or even thought about the subject before.

Let’s get a few things straight.

If you make introductory offers – offers which are totally unconnected to your normal price – that’s your business, and good luck to you. Just because you’re offering something as “buy one, get one free” doesn’t mean you’re giving that offer away all the time to existing customers. You’re dangling a baited hook in order to grab new people and show them how good your product is.

However, if you word your offer in such a way that it makes it look like you are also lower priced overall than everyone else, then you need to start thinking a little harder about how you’re going to avoid crashing and burning. Your “special offers” might snag a few people, but if the reality is that your price jumps dramatically at the end of a long block of cheap ones, you’re gong to lose a hell of a lot of them unless you also charge stupid normal hourly rates. Furthermore, by cheapening the entire industry with your ridiculous advertising, you’re also causing untold damage to it.

There is one cowboy-looking outfit (which appears to have originated somewhere in the North) advertising copiously on Google at the moment with a “10 lessons for £99” offer. Their website is purpose-built to hide the normal lesson price. However, they offer a 6-hour retest package at £150 (or £25 per hour). They also offer the same package but with a test thrown in for £225 (that means they’re charging you £75 for the test – the DSA only charges £62). You have to assume from this that their normaLong-period offers are not seen as offersl hourly lesson rate really is around the £20-£25 mark.

You see, there’s a world of difference between “first lesson free if you book 10” and “10 lessons for £99”. One of them you can offer to existing customers time and time again, it’s attractive to them, and it will keep you in business. The other is a guarantee that you are going to crash and burn at some point. You cannot expect people to accept a doubling in price after they’ve had 10 hours to accustom to the introductory price!

Offers which last over long periods are not deemed as “offers” by the people who take advantage of them. They come to accept the price as the norm, and that is detrimental to the comedian making the offer and everyone around him. HE won’t be able to climb out of the pit he’d dug for himself, and OTHERS will get pulled in.

Even if you use weasel-words to hide the price hike – perhaps by spacing the “cheap” lessons out over an entire course to try and force people to stay with you – there is the quality of the service you offer.

You can pretend you’re a great instructor until the cows come home, but if you’re trying to be one earning half as much as you could be doing, then the reality is that you’ll be a lot less “great” than you’d like to think.

It’s worth pointing out to the general public here that driving instructors DO NOT earn £25 an hour, even if that’s what they are charging for lessons. To start with, “£25 an hour” would only apply as a comparison with other salaries if the instructor was teaching for 40 hours a week. Most haven’t a cat in hell’s chance of doing that amount of work (it’s why they make stupid offers and drop prices), and are only working maybe 20 hours. Immediately, they are only making £12.50 an hour.

Even if we have an instructor who does work 30-40 hours most weeks, there is the travelling time to factor in. Add half an hour for every hour of lessons and you have the total amount of time the instructor is “at work”, if not actually “working”. Someone teaching for 40 hours could be out of the house for 60 hours or more. If you want to put a price on that dead time, it means our fully-booked instructor is really only making £17 an hour, given that he is out of the house for so long.

But that is nothing compared to business overheads. Any instructor who reckons they are paying less than about £100 a week just to keep a car on the road is a liar (at best, he is just not representative of the majority, who ARE paying at least that to maintain a car). Simply having the car sitting on the driveway costs £2.50 per hour based on a target 40 hoADIs - 21st century village idiotsur working week, but then you have to put fuel in it if you’re going to use the thing. If you do manage 40 hours of tuition, and if you’re doing a decent job of teaching, most normal cars will take around £200-£250 of fuel – or let’s say £5.50 per hour.

Even if you’re an instructor who reckons you’ve got a Magic Car which runs on Pixie-diesel, you’ll be spending at least £2-£3 per hour equivalent on a 40 hour week. Your £25 per hour turnover – already reduced to £17 per hour by the number of hours you have to stay out – is now down to £9 an hour.

So what you have to ask yourself is how you can finance a “10 lessons for £99” offer. What will you do if you have six pupils – maybe more – all taking the offer at the same time? And don’t forget that the comedians selling these offers WON’T be working 40 hours and WON’T be charging £25 an hour, so their equivalent hourly rate will already be much lower than £25.

Could someone really survive on what could effectively be as little as 90p per hour profit?

I think the answer is fairly obvious. So the next thing that happens is the ADI in question will try to cut his overheads, and the only one of those he can get at immediately is his fuel costs. In other words, lots of talking, little driving, and more lessons required by the pupil. You can see how it spirals downwards, can’t you?

Unfortunately, none of this is obvious to many ADIs out there – and I make no apologies for pointing out yet again that ADIs in general are certainly not renowned for being the brightest group of individuals on the planet.

By all means, make offers to attract business. But for God’s sake try to understand the effect that long-period offers deliberately designed to make you look cheap have both on yourself, and the industry as a whole.

And stop keep trying to justify it.

If you could charge £20-£25 an hour, but don’t, then you are an idiot and you’re deluding yourself if you think you’re doing anyone any favours.

Rush On Sky Arts HD

Snakes & Arrows - RushI was watching a show about rock music on Sky Arts HD last night, and saw that on Monday at 10pm they’re showing Rush in Rotterdam – part of the Snakes & Arrows tour.

You know, I’ve seen Rush in the mainstream media more times the last 12 months than I have done over the last 40 years together. At this rate, tickets on the next tour – whenever it is – will be hard to get!

The article has some online video previews.

Update: Just watching it tonight brings back some great memories. Hard to believe it was way back in 2007.

I also note that the imminent release of Clockwork Angels will be accompanied by “a full North American Tour”. I have to be honest and admit that I couldn’t see them coming back so soon after last year’s Time Machine Tour, but disappointing nonetheless. I may have to start counting the pennies to see if I can justify an American trip.

Edit: Note that Rush feature in episode 11 of Metal Evolution – and this is on again on Sky Arts 1 on Monday, 15 September 2014.

Zero Tolerance… Zero Alcohol

This story from Canada reports that from tomorrow (Sunday), drivers in Quebec under/including the age of 21 face an immediate 3-month ban if they drive with ANY alcohol in their bloodstream. The limit for older drivers remains unchanged (it’s the same limit as in the UK).

According to the article, it means young drivers have to spend five years being completely sober if they drive.

New drivers in Quebec are already forbidden from drinking at age 16 with a learner’s permit, and for two years once they get their provisional. This change means that is now extended up to the age of 22.

The new rule also allows police to stop young drivers to test them.

Apparently, Ontario, Manitoba, and New Brunswick in Canada already have the same rule, where it has apparently been effective.

Some countries’ leaders definitely have more balls than ours do.

Theory, Schmeery!

I was listening to a discussion in the test centre waiting room last week about the merits – or otherwise – of the Driving Theory Test (introduced in the mid-90s) over the previous method of testing driving knowledge.

For anyone who doesn’t know, in the “olden days” when you took your driving test, the examiner would ask you a couple of questions at the end. I can remember one of mine being the blue “keep left” sign, and vaguely another sign, produced from a ring-bound set of laminated cards. There might have been a question about parking – but it was a long time ago.

If you believe some people, the previous method guaranteed 100% God-like knowledge of the Highway Code for the entire lifespan of every person who passed their driving test back then. The current method, on the other hand, is apparently responsible for every road accident, the global warming problem, and possibly several major natural disasters since its inception. The Hazard Perception Test (introduced in 2002) just added knobs on to this.

It’s worth setting the record straight on this subject.

One of the main reasons the previous method was replaced was that it most definitely did not ensure God-like knowledge. Nor did what little knowledge was gained stick for more than about 5 minutes after someone passed their test. Far from it.

People generally don’t set out to not know the Highway  Code (HC). Even for those who have ever bothered to read it all the way through somewhere in the distant past, the memory fades unless there is a valid reason to keep remembering it or updating it. They’ll remember things like what a big “30” in the middle of a red and white circular sign means (whether they choose to obey it or not is a different matter). They see it every day. But ask them how far away from a junction they should park, or what they should or shouldn’t do at a humpbacked bridge, or even how big a gap they should leave between themselves and the car in front, and most will have only the vaguest of ideas at best.

Driving instructors have a better reason to know the HC in detail, but even then not all of them do (it’s arguable that none do – certainly when you start bringing interpretation into things). That’s because anything other than a very basic understanding requires effort – considerable continued effort – in order to maintain  knowledge at a current and correct level. Often, the only stimulus to refresh knowledge for an instructor comes as a result of being asked a question by a pupil, followed by thumbing through the HC (and there’s nothing wrong with that).

Knowledge of the HC has always been a problem, though. I suppose the big difference is that 20 or 30 years ago, more people would have considered learning it as something worthwhile than you’re likely to find today. Hell, 30 years ago, more people could actually read, and had attention spans measured in the hours rather than the seconds.

But humour aside, comprehension is a major issue. It always has been for a significant portion of society. I’m not talking about people with special needs; I’m talking about typically-educated, normal people who simply don’t understand what they are reading when they aren’t really interested. Not everyone out there is a Top Gear fanatic, who drools over the latest Audi models and who has wet dreams about being given a Race Day gift voucher at Silverstone.

Put simply, the old method was probably worse than the current test simply because it only asked a few questions. It was certainly no better, for precisely the same reason. People could afford to gamble on not knowing it in detail, and they certainly didn’t need to understand it, because the questions asked were not all that varied – a lot less varied than with the modern-day Theory Test.

Much is made of the suggestion that current learners can memorise the answers, and this is the official reason why the DSA has recently stopped publishing the actual test questions.

I’ve mentioned before that this is total bollocks (not in those words). Anyone who could memorise nearly 1,000 questions with numerous and varied multiple choice answer combinations would have people queuing up to pickle their brains after they died. They would be rather unique.

The typical (note that: I said typical) learner today probably knows more about the HC at the time they sit their test than their counterpart of 20 years ago did when they were asked their handful of questions. The problem is that two weeks later, both of them would probably have forgotten most of it.

The only way of maintaining any kind of knowledge is, as I have said, to have a reason to refresh it. There are only three ways that is going to happen:

  • do it purely out of interest
  • do it for direct monetary reward (i.e. a bribe)
  • do it because you have to

The first one would only catch a small number of people. The second isn’t going to happen. So, if there is genuinely a major problem with HC knowledge, the only one of those things which will catch everyone is the one involving force!

In other words, periodic re-testing.

It still wouldn’t help with the comprehension issues. But then again, what would?

Instructors Signing Off Their Own Pupils?

This is an old post and the ideas discussed never came to anything.


One of the possible changes to the driving test, mooted a while back and exhumed periodically, was that instructors might be allowed to sign off their own pupils for competence in the manoeuvres. I commented briefly on the idea back in 2009 when it was last aired. I should also point out that it is fortunately unlikely to ever happen.

Pass PlusI have never thought that it would be a good idea. But I have always though that it would be suicidal to let ADIs have a direct say in the outcome of a driving test other than through the normal training they provide, and doubly so if they could do it without anyone seeing what they were up to.

Pass Plus is a perfect example of my concerns. It is a post-test course which was intended to provide additional training and experience to new drivers after they acquired their licences. It’s content already acknowledged that many newly-qualified drivers may never have driven on rural roads, or at night, or in bad weather, or even on fast dual carriageways. Even at this stage of the discussion you have to wonder how so many learners manage to go through the entire learning process without encountering at least some of those things, but they do.

With hindsight, Pass Plus made a few mistakes. It simply didn’t allow for stupidity, greed, and dishonesty – traits which are far more widespread than many would like to believe – and ended up by:

  • offering reduced Insurance
  • allowing any ADI to register to deliver it
  • allowing ADIs to sign it off
  • allowing any module to be carried out in theory rather than practice

Reduced insurance became the only reason for 95% or more of candidates to do the course in the first place. Allowing all ADIs to sign it off (there are around 45,000 of them, remember) introduced the possibility of fraud. And allowing modules to be completed in theory merely made such fraud more likely.

TCrooks & Villainshe Pass Plus course brief makes it clear that any training must be done after the driving test. You cannot use what you covered with pupils on learner lessons as Pass Plus material. And yet you see instructors openly admitting to doing precisely this, presumably because they just don’t understand the instructions (or haven’t read them). There are even more examples of candidates revealing the same thing (usually by implying some clandestine agreement), and in those cases one can presume that whoever signed the course as being complete knew exactly what they were doing. After all, Pass Plus – if done properly – requires many more miles of driving per session than most instructors’ lessons would.

The Pass Plus brief also clearly says that all modules must be delivered as practical sessions wherever possible. Realistically, for most instructors this means the bad weather module is the one most likely to be covered theoretically, since one cannot guarantee bad weather. But again, you see instructors openly arguing that they don’t live near a motorway or fast dual carriageway, or that they don’t work nights. As a result, they end up covering around half of the course in theory only – and even then, I doubt very much that they spend the equivalent number of hours talking “in the classroom”, as they like to call it. The Pass Plus course has to last a minimum of 6 hours, so even if you had to catch two ferries to get to a motorway on the mainland it would still be technically possible in 99% of cases. As for not working evenings… well, you really shouldn’t be offering Pass Plus if you’re that half-hearted about  your responsibilities.

I remember once seeing someone write that the nearest motorway was “over half an hour away”, and this was why they covered it in theory only. Well, I live quite close to the M1 – and it would take me hAustralia - Northern Territoryalf an hour to get to it with most pupils. The motorway module on the course is by far the most important one for most candidates. I don’t consider it to be “inaccessible”.

At the extreme end of the spectrum there are even people who sign off Pass Plus without doing any training at all. They pocket the money in exchange for a signature or two – and it would appear that those signatures are sometimes not even on official Pass Plus stationery, but on photocopies of it (another topic you see being discussed from time to time), thus avoiding paying for Pass Plus refill packs.

I’m sure the majority of instructors deliver Pass Plus correctly. However, those who don’t have effectively destroyed the validity of the course which – if done properly – is extremely useful to new drivers.

So I was interested to read an article from an Australian driving instructor (link now dead) about the testing system over there. I have obtained his permission to link to his website article.

Until March this year, it seems, Australian driving instructors (in the Northern Territory) were allowed to sign off pupils for driving licences. This has been stopped, and everyone now has to take a proper driving test. The instructor says that he is glad and explains why.

He received frequent calls from people saying that friends had taken lessons and got the required certificate “after 3 hours” with another instructor, so could he do the same.

He explains that the mechanism for delivering certificated courses under the Australian Quality Framework is merely paperwork-based and does not assess how people in the field actually perform. He gives an example of how trainers with skills in one discipline would be asked to deliver training in another.

He cites another example of how an organisation delivering driving courses produced training packages that said everyone would be ready to be signed off after only 8 hours practical tuition.

He says that some instructors took to the idea like ducks to water, and cars started appearing saying “NOW WE TEST YOU”.

He mentions a case he knew of where an instructor completed the written part of the test for a candidate and simply got him to sign it, and he also suggests that such dishonesty is not confined to this one incident.

He gives other examples of people be signed off after doing even fewer hours of practical training. He says that some schools specialised in “get a licence quick” programmes, whereas he and one of his colleagues were only prepared to sign off a maximum of five candidates in a one year period (i.e. the standards of driving were extremely low, so if what he was seeing were typical of drivers, how could anyone else sign them off more quickly without some compromise?)

His article is definitely worth a read. It could almost be a prediction of what would happen in the UK if such a great responsibility were ever passed to ADIs.

But to be honest, I think the authorities over here know that – which is why, as I said at the start, it will never happen.

One In Seven Drivers Are “Fronters”

This story reports that 14% of drivers admit to “fronting” for their children, and another 13% will as soon as they get the chance. The one thing the article omits is a suitable definition of what “fronting” is.

I wrote about this last year. Some insurers might simply regard it as a parent insuring a car in their own name, when the car is owned, maintained, and kept by the child at a different address. It’s all nice and clean like that, isn’t it?

But as I pointed out, the borders become somewhat blurred when the child lives at the same address, or shares a parent’s car (well, it’s the parent’s car in name, but that’s part of the deception), yet uses it more than they do.

Tesco views it far more sensibly, and says if someone uses the car to get to work or college, uses it daily, or maintains it, then they must be the main driver. The other insurers who can only comment on black and white scenarios are simply playing catch-up.

In actual fact, the present article is simply a regurgitation of previous reports – this one from Zurich, for example, from last August.

Rush: Clockwork Angels + New Single

Rush has released details of the Clockwork Angels release date – now confirmed as 11 June in the UK. They’ve also released a trailer for the new single “Headlong Flight”.

<<Embedded video removed as no longer works>>

The cover artwork also looks impressive. And the track listing is confirmed as follows:Clockwork Angels Album Artwork

  • Caravan
  • BU2B
  • Clockwork Angels
  • The Anarchist
  • Carnies
  • Halo Effect
  • Seven Cities Of Gold
  • The Wreckers
  • Headlong Flight
  • BU2B2
  • Wish Them Well
  • The Garden

Roll on 11 June.

Update: Darren Redick will be giving the single its first UK play on his show this Thursday 19th April over on Planet Rock.

Driving In The Wet

A timely reminder from the DSA about driving in wet weather.

Rule 227

In wet weather, stopping distances (PDF, 125KB) will be at least double those required for stopping on dry roads. This is because your tyres have less grip on the road. In wet weather

  • you should keep well back from the vehicle in front. This will increase your ability to see and plan ahead
  • if the steering becomes unresponsive, it probably means that water is preventing the tyres from gripping the road. Ease off the accelerator and slow down gradually
  • the rain and spray from vehicles may make it difficult to see and be seen
  • be aware of the dangers of spilt diesel that will make the surface very slippery
  • take extra care around pedestrians, cyclists, motorcyclists and horse riders

Not many people follow this advice, judging by the number of fire engines and ambulances I’ve seen racing around today.

Taking Pupils’ Children On Lessons

I noticed a discussion on a forum about whether or not you should take pupils’ children oKid in back seatut with you when you take the parent for a driving lesson.

Well, it isn’t technically illegal. But I’d advise anyone thinking of doing it to check with their insurer first. There could easily be a clause that prohibits it – and even if there isn’t, then in the event of an accident there could be problems.

Apart from the matter of whether or not the car and occupants are covered, there is also the matter of public liability. I’m not going to try and argue one way or the other – I’ll leave that to the “legal experts” who moonlight as instructors. But I just won’t take pupils’ kids out, and that’s that. It’s my personal stance.

When it comes down to it, the main reason many instructors do take pupils’ kids out on lessons with them is that they can’t afford to lose the lesson! They then try to argue that it’s not a risk, but it is.

There was a story a few years ago in Horse & Hound, where an instructor was giving a lesson to a pupil who’d taken his/her child along. The 6-month old appeared to choke in the back seat, whereupon the instructor – and, no doubt, the learner who was being taught – turned around. The car veered across the road and hit a horse being ridden in the opposite direction.

The horse required £5,000 of veterinary treatment. The instructor was fined over £1,000 and given three points on his licence.

It would be useful to know if the instructor’s insurer met the costs of veterinary bills, etc., because as he was found guilty of driving without due care and attention, it does raise some doubt.

No one can pretend that this isn’t a genuine risk. Distraction is a known problem for parents:

Parents travelling with children in the back are statistically at even higher risk of being distracted and causing a car accident. There have been many cases where drivers have glanced in the rear-view mirror or even turned their head for a split-second to see what their kids are up to and caused a car accident as a result.

I think that sometimes driving instructors need to take a step back, put away their Big Book Of Coaching, and acknowledge where their responsibilities end. Even if they’re desperate for work or blinded by The Light, they’re driving instructors and not child-minders.

There are plenty of ways of getting learners used to distractions without risking the lives of children or other road users.

One of mine needed to learn to drive just so she could ferry her kids around. She was worried about them distracting her, and she definitely WAS very easily distracted. One time she asked if we could try driving with the radio on to see how it affected her. The instant it went on she was unable to negotiate even the simplest of junctions. She therefore learnt how distraction would be dangerous – just like it is for anyone. Some  months later we tried the same exercise and things were much improved, but still not perfect.

But no matter how good a driver someone is, if a kid starts playing up in back then anyone could Escher Trianglebe distracted to a dangerous degree at one time or another.

As for whether it is allowed on test, I doubt the examiners have much choice on the matter – they’d be hung out to dry if they refused to take a mummy out if she decided she wanted to take her sprog with her, though I still wonder at the insurance implications. I can’t imagine that every driving instructor’s insurance automatically allows it.

It’s all a bit like allowing breast-feeding in public – it’s not something you want to see when you’re eating or drinking, but there’s sod all you can do about the Earth Mothers who insist on doing it.

Let’s face facts here. Knowing that you have a driving test coming up in a month or two’s time gives you plenty of time to arrange not to have the additional pressure of your kids in the back. Ending up taking your test with them there – even planning it deliberately for whatever reason – is just evidence of the ignorance and stupidity that increasingly pervades our society.

It reminds me of something that happened years ago in France when I was on a skiing trip. On the table next to us there was a French family having a full-on raclette/fondue meal, and they had a baby in a high-chair with them. We’d just had our meal served, when we were assailed by a God-awful smell. The baby has messed in its nappy. They eventually took it to the toilets to change it (after our obvious comments and glances), but the smell didn’t go with them. It screwed up our meal, that’s for sure.

Unfortunately, some rules and practices just don’t make sense. And nor do some people’s manners and ethics.

Google Implements SSL

I noticed someone asking why Google’s homepage was suddenly “HTTPS” instead of “HTTP”. Before anyone blames the DSA for it, Google announced a while back what it was doing.

…today [Tuesday, 18 October 2011] we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com. This change will be rolling out over the next few weeks.

If you log out of Google you get plain old http://www.google.com, but if you’re logged in you get the HTTPS version.

It’s a little annoying because it blocks search terms being passed to your analytical software. As several people have written in the comments to the announcement, Google can use data how it likes to drive business – but others can’t.

In fact, when you consider the reaction of the tech-savvy crowd, and Google’s possibly high-handed approach, a possible hidden reason for the original question starts to become apparent.